We spent a full year testing nearly 40 X-mount lenses to figure out which ones make the most sense for Fujifilm shooters.

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

I had a chance to inspect Fujifilm's upcoming GFX Eterna cinema camera at this year’s NAB Show 2025 and there are some more ...

The new GFX100RF is Fujifilm's first fixed lens medium-format camera It has a 102MP sensor, 35mm f/4 lens and premium rangefinder-style design Sales start early April (TBC), list price is $4,899 ...

Mount Fuji is taking another step toward curbing overtourism by doubling its entry fee this summer. A bill passed last week set an entrance fee of ¥4,000 (about $26.66) for hikers wanting to ...

The best Fujifilm cameras are sublime for photography and video alike. Sam Kieldsen and the AP team select the best we've ...

A Japanese panel of experts issued guidance to greater Tokyo residents on Friday in the event Mount Fuji erupts, telling them to stay indoors unless the ashfall becomes severe. The guidelines were ...

Japanese officials believe they're taking steps to better manage visitor numbers at Mount Fuji. For now, Japan's tourism boom is showing no signs of slowing down. Those heading to Mount Fuji later ...

Mount Fuji is a UNESCO World heritage site, a world-famous landmark and an icon of Japan. But it has also become a “trash mountain” overcrowded by millions of tourists. To try and bring more ...

Japanese authorities have issued guidance on how the public should respond if the famous Mount Fuji volcano, near Tokyo, were to erupt. Experts recommend sheltering at home and maintaining a two ...

The Japanese government has issued guidelines for residents to stay indoors during potential Mount Fuji eruptions. The expert panel categorizes ashfall into four severity levels, issuing ...

Japan has released a report detailing countermeasures to be taken if Mount Fuji were to erupt and release vast amounts of volcanic ash across the east of the country, including Tokyo. While there ...