Pawtucket, R.I.-based Hasbro filed a federal trademark lawsuit against cereal giant Kellogg Co., claiming a promotion appearing on boxes of Frosted Flakes too closely resembles Hasbro's Memory ...

In his statement, Shaq added that sales of the new cereal also support Mission Tiger, a program launched by Frosted Flakes to help middle school students have better access to sports.

Kellogg’s is bringing two of its popular cereal brands together in one box. Kellog’s on Tuesday announced Mashups, a limited-edition cereal line that blends Frosted Flakes with Froot Loops ...

The basketball-inspired cereal will be available for $4 per 10.2-ounce box or $6 per $16.3-ounce box, so score a box for yourself once they hit shelves in April.

Kellogg’s new campaign for Frosted Flakes has moved its focus away from kids and has instead put millennial males in the spotlight. At the centre of the campaign, which is executed entirely online, is ...