Freeform is “F”-ing around with its look. Literally. The Disney cabler’s new logo centers on two stylized “F”s (in “free” and “form”) that perpetually wiggle and move around in ...

Two years after ABC Family became Freeform with a multi-color lettering (Bottom right in the image above), the logo underwent a radical transformation with an emphasis on the two “F”s and the ...

Starting in January 2016, the Disney-owned TV network targeting younger viewers will be known as Freeform ... while the new logo will be unveiled in a few months. This will be the first time ...

It’s part of a brand refresh instituted by Freeform president Tara Duncan, who took over the network in summer 2020, and her content […] Freeform is “F”-ing around with its look. Literally.