Misalignment, not irrelevance, is the cause of the CMO role’s decline. Senior marketing leadership is still required by many businesses, but they are not preparing CMOs for success. Instead, they’re ...

Her unwavering commitment and dedication are exemplified by the strong results of her clients and numerous awards. Making her ...

If we go back to first principles, prioritize business outcomes and leverage AI, I believe the CMO will be able to get her ...

Knorr first launched its Korean Ramen range in December 2024 through a partnership with Netflix’s Squid Game. Its Dare to Slurp challenge invited participants to finish a bowl in 60 seconds. Those who ...

Sara Daw, Group CEO of The CFO Centre and The Liberti Group, unpacks the rise of fractional leaders in today’s evolving ...

Grant Covault, owner of Sidney-based marketing firm GC Strategies, has co-founded and now chairs a new national nonprofit: ...

C-suite on demand: Is Singapore ready to embrace fractional work? The gig economy has reached the top levels of organisations, with executives – known as ‘fractional leaders’ – offering their ...

The future of marketing leadership The traditional CMO role is evolving, and fractional CMOs are no longer just a stopgap—they’re becoming an integral part of growth-stage marketing teams.

Jyotsna Makkar has been appointed as the Fractional CMO at Chief Outsiders. Makkar announced her new role through a LinkedIn profile. Makkar, a high-impact marketing executive with skills across ...

CMO is also a position that has among the shortest tenures across the C-suite. He added that fractional work reduces pressure on his end as well.

Consulting work is not new. However, recent events have created a rich landscape of opportunity for executives to offer their services as fractional engagements, from the pandemic and challenging ...