Fever star Caitlin Clark didn't just lead WNBA jersey sales in 2024, she also landed the second best-selling jersey in the ...

SAN ANTONIO — As Florida stormed back to erase Auburn basketball's eight-point halftime lead — and eventually beat the Tigers 79-73 — in Saturday's Final Four contest at the Alamodome ...

SAN ANTONIO — Early in the second half of the NCAA Championship vs. Houston, Florida basketball lost its cool. The Gators were called for a technical foul with 17:21 left in the second half.

Florida's NCAA victory illuminates the financial implications that sports bring to both local communities and broader economic markets.