Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...

They want someone in the top 10. Roger Federer once inked a $100 million contract with Uniqlo. Further down the ranks, players are buying their clothes at Uniqlo. The structure of tennis ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the tennis legend has helped elevate the Swiss sportswear brand to new heights.

Novak Djokovic is jealous of Rafael Nadal and Roger Federer despite clinching more Grand Slam titles than the iconic pair. That's according to Tim Henman, who thinks the Serbian "craves the ...

De Minaur's victory against Mensik means he's now reached the quarter-finals in four consecutive Rotterdam Open tournaments, with Swiss legend Federer the only other man to have achieved the feat.

ED CARRUTHERS IN MELBOURNE: What motivates great players to keep winning? If there was a straight answer to that question, perhaps we'd all be winners. But as Novak Djokovic explains, there may be ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

Roger Federer is an extraordinarily wealthy man, and his Uniqlo Ambassadorship has only added to his fortune. Retiring from the sport in 2022 following the Laver Cup, the Swiss Maestro has become a ...

In a recent social media update, Federer reiterated his growing interest in golf, showcasing his commitment to this new endeavor. Uniqlo, the brand that Federer has been an ambassador for since 2018, ...

The adored children's character jokingly criticized the tennis great over his spelling abilities. By cleverly tackling the widespread uncertainty about the brand's logo, the advertisement turns it ...

Novak Djokovic has one big goal for 2025, but his path to a record-breaking 25th Grand Slam title is laced with obstacles. Djokovic is tied with Australian tennis legend Margaret Court on 24 major ...