Luxury brands are mining their archives to capitalise on Gen Z’s obsession with Y2K. Can the past keep delivering returns?

"Hamamatsu is known as the city of music," Yamaha tells us of the coastal city it calls home. Sitting slap-bang between Tokyo ...

Short term trials with surrogate measures instead of hard outcomes are often used to study chronic diseases. The effects of an intervention may, however, take time to develop and persist after ...

The early 2000s were once seen as one of fashion’s most chaotic eras—but in 2025, Y2K fashion trends are back with a vengeance. From low-rise jeans and butterfly clips to bedazzled tops and baby tees, ...