A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Some cereal characters are more famous ... logo – they're forming an emotional bond that can last for generations. That's why companies invest millions in creating and maintaining these ...

The black and red "B" symbolizes the Bridgestone brand. Conversely, the "C," with the "ontinental" tucked closely inside the ...

Houston rapper Travis Scott will have his Cactus Jack logo worn by Spanish football giants FC Barcelona in the highly ...

The fashion industry in the United States is constantly evolving, and brands are working harder than ... the company’s next chapter: Emphasis on E-Commerce: Fossil is shifting its focus toward ...

Tennis legend Rafael Nadal, in the final year of his career, turned down a US$150 million contract renewal from Nike and ...

US singer with his Cactus Jack brand logo chosen as the artist to appear on the men’s first team jersey on 11 May and the ...

This championship is primarily held in the US and Canada, with some of the most famous International ... on the brand’s decision to enter endurance racing over F1 or Formula E: “I think ...

It bears the Kartell logo in several ... quite a car brand – India-based Royal Enfield recently launched the Flying Flea brand of electric bikes, its name a reference to the famous motorbikes ...