"We’re testing video ads on Threads so businesses can expand their reach and engage with their audience in a familiar way across multiple platforms," Meta wrote in its blog post about the new changes. The company also announced it would be testing Reels trending ads and adding creator marketing solutions on Facebook and Instagram.

Social media giant Meta Platforms is introducing Threads video ads Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post Thursday as it was convening a NewFronts presentation in New York.