Meta gets regulatory approval to trial ts facial recognition system built to fight off malicious online adverts linked to the ...

Facial recognition technology used by Meta to spot scam adverts featuring celebrities is to be introduced in the EU and the ...

If a public figures enables Meta's new feature, the tool will scan their profile picture and compare it with faces appearing in suspected fake ads, which will be automatically blocked if misuse is ...

With this new process, Meta matches the faces used in ads to the images that it has on ... and storing users’ face ID, because in the past, that hasn’t always gone so well for the company.