Branding - This infographic looks at the appeal of retro logos, the key elements to consider when creating one, and examples from brands.

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.

In a report released today, Stephanie Moore from Jefferies maintained a Buy rating on ARAMARK Holdings (ARMK – Research Report), with a price ...

The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.

Affinity Technologies (BIAF) reported the results of the Company’s CyPath Lung pilot marketing program using Texas for our beta launch with ...

Film marketing maven Chris Pula was laid to rest this morning at a funeral held in Wellfleet, Massachusetts. A memorial for his Hollywood friends is being arranged for down the road by friends who ...

Marketers should see this as an opportunity. After all, marketing itself is somewhat narcissistic, with its continual cries for attention and thinly veiled braggadocio. Embrace it; it’s the way ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization ...