The World Cup is a momentous event for brands to celebrate the beautiful game with fans. With the tournament set to kick-off in November 20 in Qatar, brands started early to launch their ...

FIFA teamed up with local artists to design theme songs for each of the 2026 World Cup's host cities / Tariq ... used for player walkouts, ads, and television transitions. Their tunes ingrain ...

Discovery division has inked a deal with the global sports streaming service DAZN to televise many of the matches from this year’s FIFA Club World Cup ... marketing and ad sales for the ...