“That’s it?” many seemed to be asking last week when, at the end of the gala 45-minute FIFA World Cup 26 Official Brand Launch ceremony, an underwhelming logo comprised of a fat “2” and ...

The logo includes an image of the World Cup trophy for the first time, with the numbers "2" and "6" stacked on each other in the background. As part of the launch, FIFA also announced the "We Are ...

In Qatar, for example, the logo was crafted to look like a woolen shawl, a traditional garment of the region. Russia’s World Cup in 2018 featured bold red, gold, black and blue colors.