Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

Emma McIntyre/Getty ; Rodin Eckenroth/WireImage ; Jennie Instagram The coquette aesthetic is taking over TikTok. The style trend has racked up a cool 1.3 billion views (and counting) on the app ...

If you’re drawn to the darkness but move through life with a relatively playful, airy approach, there’s a style that’s perfect for you: the whimsigoth aesthetic. A portmanteau of ...

“How excited are you ... that dresser is super cottagecore, and that is not my aesthetic at all.” My daughter’s “preppy” is not my idea of preppy — the prep of actual New England ...

Sarah Arcuri, author and self-proclaimed "Mob Wife Aesthetic CEO," kicked off a makeup and wardrobe trend on TikTok that went viral. "I like to say that I came out of the womb wearing fur," "Mob ...