Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.

Small-business leaders should consider adopting a flexible approach, combining elements from different leadership styles to suit their unique needs.

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

• Sample chapters, if available, or other material by the author that would be representative of the subject matter, writing level and style. • Information on the length of the projected (or completed ...

Patagonia is a trusted, Strategist-favorite brand that doesn’t have many sales. So whenever it offers discounts on tried-and-true bestsellers, I like to take full advantage. Right now ...

Telemarketing may also be referred to as "telesales" or "inside sales." Telemarketing is the direct marketing of goods or services to potential customers over the telephone or the Internet.

Paris Fashion Week kicked off yesterday with another Pharrell Williams mega-show for Louis Vuitton—this time with his longtime friend and collaborator, the Kenzo creative director Nigo, in tow.

A possible young love between Jade Thirlwall and Harry Styles went in the wrong direction, according Thirlwall. The singer-songwriter, who found fame as a member of the girl group Little Mix on ...

Brits have been issued a last-minute warning as the January sales finally come to an end this week. With massive discounts on everything from homeware to tech and beauty, stock is selling out fast and ...

Core US retail sales during the 2024 holiday season grew 4% over the previous year. Credit: Inside Creative House/Shutterstock. This surge in US 2024 retail holiday sales, denotes a 4% increment ...

Others found ways to say something new with their attire. Below are a few memorable styles from Inauguration Day. Melania Trump’s eye-catching — and eye-obscuring — navy Eric Javits boater ...