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The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.
For a man who drives race cars for a living, Lewis Hamilton has more going for him than a turbocharged V6. Since joining the ...
From M&S to Duolingo: banter between brands on social media gets people buying – but there’s a catch
The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...
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