Jo Malone Wood Sage & Sea Salt Cologne is a unique blend of fresh and earthy notes that encapsulates the essence of a breezy coastal escape. This fragrance is a perfect balance of the crispness of sea ...

The collection was introduced at a private showcase in Dubai, where guests were immersed in a multi-sensory experience that ...

In the food world, coconut wears many hats: the water hydrates and sweetens, the flakes can be toasted for the top of cakes ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Mancera is a brand that constantly comes up in the "beast mode" fragrance conversation, and it seems the brand doesn't mind ...

French Avenue, the contemporary luxury perfumery under the legacy of Fragrance World, proudly announces the launch of its ...

Users on X (formerly known as Twitter) post their faces alongside the fragrance that supposedly defines them. The side-by-side format—”the face / the perfume”—pairs personality with perfume. It led to ...

I tested dozens of fragrances to bring you the best rose perfumes of 2025. Shop faves from top brands like Byredo and Kayali, or budget finds starting at £25.

This obsession recently led me to the most fabulous adventure in the South of France, courtesy of Matiere Premiere. There, I ...

The original Lancôme La Vie Est Belle is categorised as a floral fruity gourmand, so it's perfect for anyone who loves a ...

Think about your favorite piece of clothing—the one that makes you feel most like yourself. Your perfume should work the same ...