Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent.

“The more individualized an email is, the more likely consumers will respond to it,” says Christopher S. Penn, vice president, Marketing Technology, SHIFT Communications.

Connecting with customers through email earns between $30 - $50 for nearly every dollar invested. Here are 5 ways to increase sales with email marketing.

Email marketing is an effective sales and customer engagement strategy, but doing it correctly takes work. To achieve the best return on investment (ROI), you need high-quality, relevant content, ...

Learn top ecommerce marketing tactics—from SEO to social ads—that drive traffic, increase conversions, and grow your online store in 2025 and beyond.

7 Ways To Use Email To Boost Organic Traffic Email marketing can do more than help you find and engage with new customers. It can also improve your search engine rankings.

In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into ...

Email marketing is a long-term process, from developing an email list, to evaluating the performance of the email campaign once the e-blasts are sent.

Marketing Techniques Used to Increase Sales. Increasing revenue or sales is one of several common marketing objectives. Companies often employ this objective initially to build a customer base ...

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