Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

The problem? 61% of these same marketers say it’s their biggest challenge. This gap exists because most aren’t implementing ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Consumers today are more concerned about data privacy than ever before. Frequent data breaches and strict regulations like ...

To better understand and communicate your marketing strategy, consider using tables and graphs to visualize key data and ...

Full-funnel lead generation nurtures prospects from awareness to conversion using AI and omni-channel strategies. Intent Amplify™ boosts lead quality, shortens sales cycles, and maximizes ROI.

Zero-click searches and decreasing top-funnel ... path to conversion. A true omnichannel strategy is no longer limited to traditional marketing channels like SEO, paid, email, social media ...

As if marketing to humans wasn’t hard enough ... Think about the implications: the classic awareness-consideration-conversion funnel is being flattened. If a machine can go from query to ...

The agents optimize the experiments toward customer conversion outcomes ... of scaling 1:1 personalization to millions while meaningfully improving down funnel metrics. Marketing teams can finally get ...