In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...

Full-funnel lead generation nurtures prospects from awareness to conversion using AI and omni-channel strategies. Intent Amplify™ boosts lead quality, shortens sales cycles, and maximizes ROI.

Brands are exploring Substack as an alternative to algorithm-driven platforms. What can marketers take away from how they are ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Consumers today are more concerned about data privacy than ever before. Frequent data breaches and strict regulations like ...

Zero-click searches and decreasing top-funnel ... path to conversion. A true omnichannel strategy is no longer limited to traditional marketing channels like SEO, paid, email, social media ...

In today’s fast-moving creator economy, where every second counts and every click can lead to a conversion, the free link in ...

Avoid common B2B lead gen mistakes like poor targeting and weak nurturing. Intent Amplify™ fixes these with AI-driven, ...