The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

With SOFT WINS, On has created a campaign featuring Sesame Street's Elmo that aims to inspire runners with the idea that a softer, more balanced approach can be just as powerful—whether that's ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?