Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...

Celebrity founded beauty brands generated $1.1 billion in sales between November 2022 and November 2023, growing at a rate of ...

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for ...

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...