View “#beauty” posted on instagram >>> Makeup is a powerful tool, an art form that can enhance your natural beauty by adding ...

I tried foundations from Haus Labs, Il Makiage and E.l.f. to test for coverage, longevity and finish. I also tried to find ...

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

As a pale girl, I really struggle to find bronzers that don't show up too orange on my skin tone, especially when I'm not fake tanning. Most brands' shade ranges have really improved over the last ...

As a fair-skinned girl, I've always had a tough time finding bronzers that don't turn me too orange, especially when I'm not sporting a fake tan. Thankfully, most brands have seriously upped their ...

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys ...

Even reality stars aren’t immune to TikTok impulse buys. DeSorbo says she tried these “amazing” face masks after seeing them ...

After hours: February 14 at 7:59:27 PM EST ...

At close: February 13 at 12:35:45 p.m. EST ...

Australian skin care and cosmetics label MCoBeauty, famed for its ‘dupe’ culture, is now fully owned by billionaire Dennis Bastas’ DBG Group—reportedly valuing the brand at US$1 billion.