AB Electrolux of Sweden, the parent company of the U.S. brands Electrolux and Frigidaire, has purchased GE Appliances for $3.3 billion. "The acquisition, which is our largest ever, strengthens our ...

In Thailand, the logo for Electrolux was changed last year and ... so it is a trusted brand for Thai consumers," said Mr Sutti. With the new rebranding strategy, the company will enhance its ...

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LONDON -- In a bid to build a dominant world-wide brand, Electrolux AB is launching a new advertising campaign that emphasizes convenience with "talking" home appliances. Electrolux, with about ...