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In Thailand, the logo for Electrolux was changed last year and ... so it is a trusted brand for Thai consumers," said Mr Sutti. With the new rebranding strategy, the company will enhance its ...

LONDON -- In a bid to build a dominant world-wide brand, Electrolux AB is launching a new advertising campaign that emphasizes convenience with "talking" home appliances. Electrolux, with about ...

Still, Mr Straberg knows what his biggest task will be: tackling Electrolux's sprawling portfolio of brands, more than 50 of them in all. In Europe it owns Zanussi and AEG, in America Frigidaire.