Earned media can be an incredibly powerful tool to establish trust and create brand awareness for companies of all sizes. But sometimes, communications and marketing professionals need further ...

Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in. Newsworthiness comes down to being timely. Relevance involves being a topical or ...

A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages ...

Fine-tune your messaging by citing a sentence from earned media that explains the value and capabilities of the app. Place your logo next to the quote and consumers will intrinsically understand ...

advertising, and you've achieved the trifecta of marketing: owned media, earned media and paid media. Enter the digital revolution, which dramatically reshaped the way that lawyers and firms ...

Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant. Instead, earned media and owned media are taking center stage, offering unparalleled ...

Rebecca will be joining us to share insight on how to build an effective earned media strategy for your startup, building on her deep expertise developing effective communications programs for ...

It’s called “earned media” — meaning, I guess, that the attention is earned rather than bought and paid for. No one earned it more than the Human Fly, who lost his grip about 10 stories up ...