Earned media can be an incredibly powerful tool to establish trust and create brand awareness for companies of all sizes. But sometimes, communications and marketing professionals need further ...

Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in. Newsworthiness comes down to being timely. Relevance involves being a topical or ...

A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages ...

Fine-tune your messaging by citing a sentence from earned media that explains the value and capabilities of the app. Place your logo next to the quote and consumers will intrinsically understand ...

advertising, and you've achieved the trifecta of marketing: owned media, earned media and paid media. Enter the digital revolution, which dramatically reshaped the way that lawyers and firms ...

Cision acquires ShareIQ in push to access image analytics for earned media / Cision ShareIQ’s ... attempt by Cision to analyze brand images and logos independent of text and hashtags across ...

Beyond the Buzz: Examining the Effectiveness of Earned Media explores how digital ubiquity and “advertising pollution” have set the scene for Earned Media to play a leading role in driving ...

Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach? In today’s legal landscape, where visibility and credibility ...

It’s called “earned media” — meaning, I guess, that the attention is earned rather than bought and paid for. No one earned it more than the Human Fly, who lost his grip about 10 stories up ...