The ESRB has requested the discontinuation of a marketing campaign for massively multiplayer online game Wartune that uses a fake “Adults Only” rating designed to mimic an ESRB logo, reports ...

Beyond the removal of the tiny print above the ESRB name, each logo's category--Teen, Everyone, etc.--now features black type over a white background. The registered trademark symbol is now moved ...

This requires ESRB approval, however, and research suggesting that the two games have the same intended audience.Other new rules include removing the mandatory 4-second ESRB logo in front of demos ...