Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

Logos add a company's identity to every aspect of the materials and communications it produces. From applying your logo durably on products to incorporating it on shipping cartons that help ...

The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

Top 10s traces the evolution of famous logos and how they’ve transformed over time, reflecting changes in branding.

My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...