Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.

PHOENIX -- Speculation surrounding the future of Phoenix Suns forward Kevin Durant has been rampant since the hours leading into the trade deadline. Though Durant ultimately stayed in the desert ...

ESPN analyst Stephen A. Smith doesn't hold back by stating the Suns are horrible for basketball following their disappointing NBA season.

The Phoenix Suns went from bad to worse in Sunday’s 148-109 loss to the Houston Rockets before a sellout crowd of 17,071 at PHX Arena. The Suns not only dropped a third straight game and suffered their worst margin of defeat of the season, they lost Kevin Durant to a left ankle injury with 6:57 left in the third quarter.

All the stories about Kevin Durant are justified. The Phoenix Suns star has one of the best work ethics in the league, and Ime Udoka noticed it. While Durant wanted out of the Nets in the 2022-23 season, before then, he was fully committed.

Kevin Durant’s time in Phoenix appears to be ending, and the Houston Rockets are emerging as a legitimate landing spot. We propose a blockbuster move for Houston to land the superstar scorer this offseason.