Tarte’s best-selling Shape Tape Full Coverage Concealer has been viral since it launched in 2016. An InStyle editor that’s ...

A serum foundation is generally a great choice for mature skin as it guarantees a more moisturizing formula and skincare ...

This Essence formula adds curl and volume and has a blend of jojoba, sunflower, and almond oils to nourish your lashes. At $5 ...

Even shoppers who have sworn by luxury brand makeup are impressed. Another instant fan said, “I never buy drugstore makeup.. never. But I decided to give this product a go, for the price why not.

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For the trip, the "Firework" singer had a full face of makeup that defied gravity with the help of one drugstore product, her makeup artist Alexandra French revealed. Never miss a story — sign ...