Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

“It was breathtaking.” Researchers say they’ve discovered a new color called “olo” – similar to a peacock blue. Professor Ren ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

1983 Amon Carter Museum, Fort Worth, Texas The most improbable object imaginable—the lowly, lumpy potato—played a leading role in the Great Leap Forward of color ... to be a living sculpture.

We've been living in luxurious chocolate brown hues all winter long, and the color is set to stick around in 2025. But if you're looking to update your look for spring, simply opt for lighter ...

When professional wrestler "Timeless" Toni Storm makes her entrance at the UNO Lakefront Arena on Wednesday as the popular show “AEW: Dynamite” broadcasts live, she’ll be in living color.