The global average website conversion rate is about 3.68 percent—only four of every 100 website visitors will become a lead. That’s potentially a 96 percent waste of your marketing spend.

A zero-cost way to nurture interest is adding a website pop-up offering something compelling (like a discount or free gift) in exchange for contact information. Keep your forms short. Research shows ...

SPRINGFIELD, Mo. (KY3) - Saturday is the best day to be a dog in Springfield; it’s Downtown Dog Day. The event features pet ...

"My cockapoo Pablo does this too," one viewer on TikTok said. Another added: "It's mad how they know the word so well." ...

A legal battle has begun in Delhi High Court over the name "Champak," given to the robotic dog introduced in the 2025 IPL ...

In the past, customers have accused Wendy’s of falsely advertising its food and promotions. This woman joined the list of disgruntled customers, calling out Wendy’s for one of its fry offerings, the ...

Sheba, a 12-year-old dog who was adopted through Iroquois County Animal Rescue (ICARe) is a cover girl for FIDOFriendly ...

Dog owners rate their bond with their pet as more satisfying than their relationships with their friends, partner and even their children. Owners also feel that their dog loves them the most while ...

EVANSVILLE, Ind. (WEVV) — Evansville Police are currently searching for a third suspect involved in the robbery of a dog. According to the Evansville Police Department (EPD), 18-year-old Aiden Smith ...

Walks are critically important for dogs ― and their humans. They give your dog opportunities to get plenty of exercise, mental stimulation and socialization. And the same goes for you: It helps you ...

The nonprofit Center for Consumer Freedom placed a full-page ad in The Los Angeles Times on Monday questioning if the everyday consumer can tell the difference between the ingredients found in dog ...