Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

The platform has launched AI-driven ad tools to enhance e-commerce advertising, optimising performance through omnichannel ...

So says Martine Beachboard’s poster that she’ll have on display advertising her book “Misfits Abroad: Adventures in Love, ...

So says Martine Beachboard’s poster that she’ll have on display advertising her book “Misfits Abroad: Adventures in Love, ...

Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, says brand advisor Dominic Powers.

The final insult is when Xiaomi sometimes displays ads in its software - unforgivable when you’ve paid £1,299 for the Ultra or £899 for the Xiaomi 15. It’s that £899 price tag that ...

Spotify has debuted new ad tools and capabilities, including 'Gen AI' ads and programmatic ad buying via partnerships.

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

The US president says he will introduce the additional tax unless Beijing withdraws its own 34% counter-tariff on American goods.

Amazon's new "Buy For Me" feature represents a stunning departure from the company's decades-long strategy of keeping ...