By Malak Shalaby Scent has a way of taking us places. One whiff, and we’re instantly transported back to a familiar moment, a cherished memory, or a place that feels like home. In the Middle East, ...

The brand puts an emphasis on "back to basic perfuming," avoiding synthetics that may trigger fragrance sensitivities for ...

However, fragrance brand Oriflame has taken things a step further by using AI in an entirely unexpected way – and it's ...