Franklin Madison, a leading provider of insurance engagement for financial services industry, is excited to announce the official launch of Franklin Madison Direct, bringing together SeQuel Response ...

SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy ...

Therefore, a telecommunications service provider telephoning existing customers to offer upgraded services, or a beauty salon calling a specific person with a free beauty treatment offer, are examples ...

If you’re looking to connect with your audience on a deeper level, this is the kind of marketing that can help you do it. Here are five real-world examples of impact-based marketing campaigns to ...

Arna Marketing Group, a leader in cutting-edge print communications and technology platform, has announced the acquisition of Federal Direct, a prominent provider of print marketing and solutions.

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

We know we’re getting the Switch 2 Direct presentation ... thanks to Thomasnet_mc on X, they spotted marketing material for the Switch 2 and showcased the button with the letter “C” on ...

Marketing is not an exact science. Never has been; never will be. Nor does it need to be. Consider an example: Direct marketing lists. In direct marketing, lists are used for targeting.