To understand how MLM works, think of a pyramid. In our example, Alice is the first independent distributor hired directly by Direct Marketing Company. Alice becomes the top of the pyramid.

Marketing plays a crucial role in the success of any business. But in today's world, there is a debate about which typ ...

Brex explores how the right combination of technology, policy design, and process optimization can transform expense ...

Our Morningstar Uncertainty Rating on PVH is High. PVH has had more consistent profitability since it implemented the PVH+ plan and sold most of its heritage brands. However, it operates in a highly ...

We are reducing our fair value estimate for narrow-moat Align Technology to $240 per share from $280 against the backdrop of near-term macroeconomic uncertainty and the likely profit and margin ...

The Dinner Ladies began with two women selling home-cooked meals to friends. It now delivers 40,000 meals a week and is ...

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Grace Link from Bosben Road Beef Company near Deerfield Wisconsin was a presenter at the Wisconsin Beef Council’s Direct Marketing Workshop.  Direct marketing is a business model that has helped many ...

Co-founded by Travis Herndon and James Kelly, HK Digital takes a Direct-to-Expert approach to cut out bureaucracy and ...

For all the new tools marketers have adopted in the digital age, one channel consistently earns trust more than any other: ...

One of the most difficult transitions for established product brands is breaking dependency on third-party marketplaces.