Members will now vote for ratification on a deal that the screen actors’ guild negotiating committee says is worth $218.4 ...

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...

According to the Associated Press, the construction of the monopolizing ad system began back in 2008, when Google bought online ad specialist DoubleClick for $3.2 billion. At the time, U.S. regulators ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Convenience store chain EG America has officially launched its new retail media network in partnership with Axonet.

Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and ...

Revolution Ad, the creative-first ad network that delivers scroll-stopping, high-performing interactive ads for premium brands, today announced the European launch of its proprietary advertising ...

A federal judge rules Google violated antitrust law in its web advertising business. What this could mean for the tech ...

Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for ...

NEW YORK —Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion ...

Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

Florida basketball celebrated the program's third national championship, won 65-63 Monday night over Houston in San Antonio, Saturday during halftime of the Orange and Blue spring football game ...