Science and philosophy explain why a color is objectively real, even when people see the same shade differently.

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

From leopard-like spots to purple hues, these rare cat colors and patterns will dazzle The coolest rare cat colors Cats are ...

Here is the full list of 2025 Chevy Colorado colors, detailing the exterior paints available for all trim levels of the ...

A new retinal stimulation technique called Oz enabled volunteers to see colours that lie beyond the natural range of human vision. Developed by researchers at UC Berkeley, Oz works by stimulating ...

Finding a new colour is the sort of thing you might wonder about if you took ayahuasca (we imagine) but scientists say they have actually managed to do it. You won’t be able to see it just on a walk ...