The chameleon may be the world’s most recognizable color-changing animal, but that doesn’t mean that it’s the only creature ...

The color red is not just for show; it has many practical uses in nature. It can convey warnings or danger, impress a mate, ...

Nature doesn’t hold back when it comes to color and some of the most dazzling displays can be found in the animal kingdom. From the deep ocean to dense tropical rainforests, creatures all over the ...

Here at PopMech, we love mind-bending math and logic puzzles, which is why we regularly recruit the sharpest minds in the ...

A University of Arizona study found color vision evolved in animals 500 million years ago, far earlier than colorful plants. Warning color signals appeared 150 million years ago, preceding sexual ...

Scientists have combined a new camera system with open-source software to generate stunning video clips of the world as different animals see it — including the specific colors they perceive.

There are more than 11,000 different bird species in the world that have a variety of colors. Recently, a group of scientists at Washington University in St. Louis wrote a study about why birds ...

These fish can spot their favorite divers (the ones with snacks)—here's how For years, scientists felt like the fish they were watching watched them back. A new study suggests they can recognize ...

If you’ve ever wondered why meats at the supermarket come in different colored packaging, this shopper has an interesting theory. Supermarket meat and seafood are often, unfortunately, packaged ...

Some Halloween enthusiasts may notice different-colored gourds on display this year as more people rely on non-traditional pumpkins to raise awareness.

The prehistoric animal kingdom was a riot of colors, from iridescent-feathered dinosaurs to jet-black ink excreted by Jurassic squid relatives. Like modern-day animals, ancient species' hues ...