For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never experienced before. This method — dubbed “Oz” — enables people to perceive a unique ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...