By directly appealing to Southwest’s elite members who may feel alienated by the new baggage fees, Delta positions itself as a customer-centric alternative that values loyalty and offers real ...

Ahead of the busy summer travel season, the Georgia airline announced that Southwest A-List and A-List Preferred Members can earn elite status if they switch loyalty to Delta. How it works is th ...

Southwest Airlines will rebrand fare bundles, introduce seat assignments, and charge for checked bags starting May 28. New fare products are coming in 2025, and loyalty program benefits change to ...

Critics believe that such a change might undermine the carrier’s brand identity and prompt longtime customers to reevaluate their loyalty. At the same time, Southwest officials say the measure ...

How to earn airline status without flying American Airlines Delta United Southwest Alaska Airlines JetBlue Spirit Frontier American Airlines offers four ... by accumulating Loyalty Points, and ...