Executives try to figure out what went right and appealed the most and apply those lessons to the next commercial. “This is a huge priority for us every year,” he says.

Unilever has its eye on Brits’ private parts, rolling out a deodorants range suitable for intimate and sensitive areas of the body – backed by a £12.5m marketing spend. The 12-strong lineup comprises ...

These are the commercial spoofs we like the most; share your own favorites in the comments. 1987 Parody often doesn’t age well because its target fades from memory. But even if you never saw the ...