Exchange 4 Media4h
Ogilvy hires Max McKeon as ECD of Sydney
Ogilvy has hired multi-award-winning creative Max McKeon as Sydney ECD. McKeon joins from Special where he has worked on big-name brands, including Uber Eats, Kayo Sports and Pepsi for the past four ...
Ogilvy Sydney Hires Special’s Max McKeon
Ogilvy Sydney has hired Max McKeon as its new ECD. As part of McKeon’s role, he will work closely with ECD Bridget Jung, who ...
Marketing Dive17h
Dove’s first crack into humorous ads riffs on ‘moist’ aversion
A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.
Campaign Asia21h
Rejuvenating the lost art of long copy ads
Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.
brandequity.economictimes.indiatimes1d
Group M is worth more on its own than the whole of WPP: Martin Sorrell
At the inaugural of ETBrandEquity's Media and Entertainment Summit 2025, Sir Martin Sorrell, an advertising industry veteran, ...
brandequity.economictimes.indiatimes1d
Group M is worth more on its own than the whole of WPP
At the inaugural of ETBrandEquity's Media and Entertainment Summit 2025, Sir Martin Sorrell, an advertising industry veteran, ...
Campaign US1d
Sir Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'
On a flying visit to Germany last week digital agency Monks, together with Google, hosted a customer event called "Get real ...
More About Advertising7d
Ogilvy UK’s new brooms shuffle the creative deck
The new brooms at Ogilvy UK, CEO James Murphy and fellow New Commercial Arts founder David Golding, are quietly ringing the ...
adexchanger7d
TripleLift’s New CEO Dave Helmreich On Standing Out In The Crowded SSP Market
Making TripleLift stand out among the pack is one of Helmreich’s top priorities, as is ensuring supply chain health.
How Gen Z rated Super Bowl 2025 commercials
Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...
Yes, AI Might Take Your PR Job. Here's What You Can Do About It.
As AI reshapes the PR industry, professionals who embrace technology, focus on creativity and build genuine connections can ...
Morningstar14d
Chief Executives for Corporate Purpose Announces Tata Consultancy Services and Newman’s Own Inc. To Join Board of Directors
David Best is a dedicated leader with extensive experience in the consumer goods and food industries, having previously held senior roles at major organizations like General Mills and Unilever.