Though he's frequently stated otherwise, UFC President Dana White is not a co-founder of ... The brand recently resigned as the Official Whiskey of the UFC, propelling it onto the screens of ...

While a popular saying states that it costs nothing to be kind to others, the story Drake told about UFC boss Dana White is up that alley — except it cost him $15,000. The 38-year-old rapper ...

Dana White was leading UFC then, booking big fights that kept McGregor’s name huge. That stardom boosted his whiskey deal. McGregor’s giving White credit for setting him up to win big.

UFC president Dana White was recently on Forbes’ cover page ... when he sold the majority of his stake in Proper No. 12 Irish Whiskey to Proximo Spirits. This particular deal was worth $150 ...