Dale Jr., however, is now attempting to trademark the number itself, stylized in the fashion it was on his car. He filed the application last December. But Jackson argues that Earnhardt's ...

Dale Earnhardt Jr. and Lamar Jackson have found themselves in a peculiar legal battle. Dale Jr., of course, became one of the faces of NASCAR while driving the No. 8 car. Jackson has worn that ...

Baltimore Ravens quarterback Lamar Jackson and NASCAR team owner Dale Earnhardt Jr. are in a legal dispute over the use of the number "8" on merchandise. Jackson trademarked "Era 8" after entering ...

NASCAR Hall of Famer Dale Earnhardt Jr. is shifting gears with his No. 8 merchandising. Earnhardt announced on social media Friday that he has secured the right to use a stylized version of No. 8 ...

Dale Earnhardt Jr. once co-wrote a book titled "Driver #8," but another famous No. 8 — Baltimore Ravens quarterback Lamar Jackson — challenged Earnhardt’s race team’s ability to trademark ...

Racing fans will get an inside look at the life of NASCAR legend Dale Earnhardt nearly 25 years ... "The Intimidator," "Ironhead" and "The Man in Black." His willingness to push it on the track ...

there's Ravens star Lamar Jackson and NASCAR icon Dale Earnhardt Jr., two of their respective sports' most recognizable figures. Both Jackson and Earnhardt have plenty of commercial appeal ...

Jackson's attorneys filed a notice of opposition with the U.S. Patent and Trademark Office this week against NASCAR Hall of Famer Dale Earnhardt Jr. for a pending trademark claim by JR Motorsports ...