Dale Jr., however, is now attempting to trademark the number itself, stylized in the fashion it was on his car. He filed the application last December. But Jackson argues that Earnhardt's ...

Dale Earnhardt Jr. once co-wrote a book titled "Driver #8," but another famous No. 8 — Baltimore Ravens quarterback Lamar Jackson — challenged Earnhardt’s race team’s ability to trademark ...

Baltimore Ravens quarterback Lamar Jackson and NASCAR team owner Dale Earnhardt Jr. are in a legal dispute over the use of the number "8" on merchandise. Jackson trademarked "Era 8" after entering ...

Racing fans will get an inside look at the life of NASCAR legend Dale Earnhardt nearly 25 years after his death, thanks to a new documentary called Earnhardt. The four-part series will be ...

NASCAR Hall of Famer Dale Earnhardt Jr. is shifting gears with his No. 8 merchandising. Earnhardt announced on social media Friday that he has secured the right to use a stylized version of No. 8 ...

Jackson's attorneys filed a notice of opposition with the U.S. Patent and Trademark Office this week against NASCAR Hall of Famer Dale Earnhardt Jr. for a pending trademark claim by JR Motorsports ...

will try and determine after Baltimore Ravens quarterback Lamar Jackson filed a trademark opposition against stock car driver Dale Earnhardt Jr. over the number. Jackson filed an opposition claim ...

Dale Earnhardt Jr. stated Friday that JR Motorsports will use the stylized 8 he made famous when he raced at Dale Earnhardt Inc. after a trademark dispute with Baltimore Ravens quarterback Lamar ...

Dale Earnhardt Jr. revealed a new business partnership on Monday. Hard Rock Cafe revealed a line of commemorative apparel ...

NASCAR legend Dale Earnhardt Jr. and Baltimore Ravens quarterback Lamar Jackson would not seem to have very much in common at first glance, except for the number 8 that both displayed throughout ...