As realtors, Kudo and Kujirai help clients find their ideal homes, like cute little Xiaohei ... she now has a Gene Terra plushie, and no cool water in the fridge. It's yet another reminder ...

Gen Z and millennials are big drivers of plushie sales, embracing toys for joy and self-expression. Build-A-Bear's CEO was always drawn to the toy industry, something she credits to her "inner child." ...