Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word which literally translates as “cuteness.” According to the exhibition, modern kawaii culture ...

A timeline cleanse is meant to interrupt that cycle with a reprieve from the chaos. “I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi ...

Kawaii is inescapable in Japan ... As of the time of writing, 676 million posts are tagged #cute on Instagram. The 66 million or so TikTok videos with the same hashtag have over 625 billion ...

"Kawaii just means cute, if you go into Claire's Accessories it's all kawaii. The only difference is that kawaii is more over the top cute, so you might wear all the contents of Claire's ...

“Cute” is not a perfect translation of kawaii but it gives some idea of what it is about. The term emerged in the 1970s, at a time of economic prosperity in Japan when consumer goods and ...