Researchers at Washington State University have developed a new forecasting model that helps companies more accurately ...

When businesses lack consistency in their definition of value, they risk making uninformed decisions and hindering long-term ...

reviews a common misunderstanding about customer value, and presents a comprehensive definition that both synthesizes existing research and serves as a model for delivering higher levels of value to ...

Consider the following upsides to implementing a recurring revenue model: “The benefits of recurring revenue are undeniable,” said Lim. “Predictable cash flow. Higher customer lifetime value. Easier ...

One of the most important metrics to measure is customer lifetime value (CLV). Customer lifetime value can be described as the total profit that a company can expect to generate from a customer ...

Here are five actionable ways AI can revolutionize your sales process and drive greater customer value. A 2021 McKinsey report states that personalized marketing can lead to a 10% to 15% increase ...

Cespedes, Frank V., Benson P. Shapiro, and Elliot B. Ross. "Pricing, Profits, and Customer Value." Harvard Business School Background Note 811-016, September 2010 ...